Viral Myths: How Social Media Infodemics Are Threatening Modern Medicine and Public Health
- June 10, 2025
- Dr. Kishor Adhikari
- 3:14 pm

The Infodemic: When Misinformation Spreads Faster Than Science
Alex (name changed) had been managing his hypertension and diabetes well for years with regular medication and doctor visits. But that changed when he stumbled upon a popular YouTuber claiming that chronic conditions like his could be reversed through dietary changes alone, e.g., consuming bitter gourd juice dally, and so on. Encouraged by these unverified claims, Alex stopped taking his medicines for many months. His health began to deteriorate rapidly. By the time he finally sought help from a qualified healthcare provider, his condition had worsened dangerously. Fortunately, timely medical care and counseling pulled him back from the brink.
But Alex’s case isn’t unique. In another alarming example, a self-proclaimed “health guru” on social media with millions of followers began promoting a false claim: that people with diabetes could freely consume large amounts of homemade ghee. The advice spread like wildfire. Soon, healthcare providers in that region began noticing a surge in poorly controlled diabetes cases. The situation became so serious that the government was eventually forced to penalize the influencer by shouting down his clinic social media channel for spreading harmful misinformation.
These stories are not isolated incidents—they represent a tip of the iceberg. In this article, we explore how infodemics—the rapid spread of false or misleading health information—are fueling a dangerous wave of viral health myths. In today’s digital age, misinformation often travels faster than facts, undermining trust in modern medicine and putting lives at risk.
Probably you might have seen flashy Instagram reels, alarming TikTok videos, and viral Facebook posts claiming “miracle cures,” “Big Pharma cover-ups,” or “natural remedies doctors don’t want you to know.” But behind the clickbait headlines lies a growing public health crisis: medical misinformation spreading unchecked, eroding trust in science, and putting lives at risk.
As per the report from Statista, Smartphone penetration rate was estimated at 71 percent in 2024, up from 2023. Smartphones are the fastest and most widely used platform for accessing news around the world. Hence, it takes mere a second to reach such misinformation among millions.
From false vaccine claims to dangerous DIY treatments, fake health news isn’t just misleading—it’s killing people. And with algorithms prioritizing engagement over accuracy, the problem is only getting worse.
How Social Media Fuels the Fake Infodemics
The Algorithm Trap: Why Disinformation Go Viral
Social media platforms reward amazement and emotion—not facts. The more shocking a claim (“Vaccines cause autism!” or “This herb cures cancer!”), the faster it spreads.
- A 2023 study found that false health claims spread six times faster than factual information on Twitter (now X) [1].
- During COVID-19, misinformation about bleach drinking and ivermectin misuse led to hospitalizations and deaths in the U.S. [2].
Fake Experts & the Illusion of Credibility
Anyone with a smartphone can pose as a “wellness guru.” Unlicensed influencers peddle:
- Unproven cancer “cures” (like black salve, which causes severe burns).
- Anti-vaccine propaganda (despite decades of peer-reviewed safety data).
- Dangerous detox regimens (leading to kidney failure and electrolyte imbalances).
Foreign Disinformation & Local Harm
Misinformation doesn’t stop at borders. Russian troll farms have been linked to anti-vaccine campaigns in the U.S. [3], while Chinese and Indian fake news often morphs into English-language health scams.
Vaccine Hesitancy: How Fake News Weakens Public Health
The anti-vaccine movement, fueled by debunked studies and celebrity endorsements, has led to:
- Measles outbreaks in New York, Washington, and Ohio after false claims about vaccine dangers.
- HPV vaccine misinformation causing lower immunization rates and rising cervical cancer risks.
- Flu shot myths discouraging vulnerable populations from protection.
As reported from a recent systematic review and meta-analysis in US by Novilla et al.[6] MMR vaccine hesitancy is most prevalent among educated, middle- to high-income mothers who place greater trust in social media narratives than in medical professionals, highlighting a troubling shift in parental trust and information sources.
How to Spot Vaccine Lies?
- Check sources(CDC, WHO, NIH—not random Facebook posts).
- Beware of emotional language(“They’re hiding the truth!”).
- Report fake claimsto platform moderators.
Mental Health in the Age of Misinformation
Fake news doesn’t just mislead—it triggers anxiety, depression, and even self-harm.
- COVID-19 “cure” hoaxes led to poisonings and panic attacks.
- Self-diagnosis trends (like “TikTok Tourette’s”) caused unnecessary medical testing.
- Anti-psychiatry influencers push people off life-saving medications.
Protecting Your Mental Health Online
- Limit health-related scrolling – Set a 15-minute daily cap to avoid information overload and anxiety.
- Seek support from licensed therapists – Avoid self-proclaimed social media “experts” without credentials.
- Follow verified mental health advocates – Stick to trusted sources like NAMI, APA, or WHO.
- Avoid doomscrolling – Don’t consume negative news or distressing content before bed.
- Curate your feed – Unfollow accounts that trigger stress, comparison, or misinformation.
- Fact-check before sharing – Verify mental health tips with evidence-based sources.
- Take regular digital detoxes – Designate at least one screen-free day per week.
- Engage with uplifting content – Follow pages that promote kindness, self-care, and resilience.
- Use mute/block features wisely – Don’t hesitate to protect your peace.
- Talk about what you see online – Discuss confusing or alarming content with a trusted professional or peer.
When “Natural Remedies” Turn Deadly
The wellness industry thrives on fear of “chemicals”—but many “natural” alternatives are untested, unsafe, or outright dangerous.
- Essential oil overdoses causing seizures and liver damage.
- Colloidal silver turning skin blue (argyria) with no medical benefit.
- Herbal supplements interacting with prescriptions, leading to hospitalizations.
How to Avoid Fake Treatments?
- Ask your doctor before trying any “miracle cure.”
- Check FDA warnings on supplements.
- Avoid “one-size-fits-all” health advice—real medicine is personalized.
Doctors vs. Influencers: The Battle for Trust
When social media paints doctors as “corrupt” or “paid off,” patients delay care, distrust treatments, and risk their lives.
- Cancer patients abandoning chemo for unproven alternatives.
- Chronic illness sufferers misled by fake diagnostic trends (like “Morgellons disease”).
- Parents refusing life-saving vaccines due to YouTube conspiracy theories.
Rebuilding Trust in Science
- Follow board-certified doctors(look for AMA or specialty society badges).
- Hospitals must debunk mythsduring consultations.
- Support fact-checking orgslike SciCheck, Health Feedback, and Snopes.
Fake health news isn’t just annoying—it’s a matter of life and death. But with smart policies, tech accountability, and critical thinking, we can fight back.
References
- MIT Study (2018) – “The Spread of True and False News Online” (Science)
- CDC (2021) – “Poison Center Calls Due to COVID-19 Misinformation”
- Journal of Public Health (2020) – “Russian Trolls and Vaccine Misinformation”
- FDA (2023) – “Warning Letters on Fraudulent COVID-19 Products”
- APA (2022) – “Social Media’s Impact on Mental Health”
- Novilla (2023). Why Parents Say No to Having Their Children Vaccinated against Measles: A Systematic Review of the Social Determinants of Parental Perceptions on MMR Vaccine Hesitancy.

Prof. Adhikari is a public health researcher and academician with over 17 years of experience in non-communicable diseases, health systems strengthening, and evidence-based interventions. Holds a PhD and MPH, with 50+ peer-reviewed publications and editorial roles in PubMed-indexed journals. His articles often focus on digital health tools, preventive care, mental health, and community-based strategies to improve global health outcomes through policy and practice.